Are you seeing a decline in the amount of calls you used to get for your plumbing business? Without customers, you won’t be receiving as much of an income as normal, so you should always be on the lookout for ways you can keep revenue and work coming in steadily.
One of the most important things you can do is work to make sure your plumbing business has an online presence. Even if you only serve a local area, being sure to be established online is a crucial way in the 21st century to securing more customers and jobs.
This is where the concept of SEO, short for search engine optimization, comes into play. When someone wants to search for a plumber in their local area, you want your business’s name to pop up, and this is where SEO for plumbers is such an important part of making sure you get more business.
Make sure you have a listing for your business on Google.
Using the Google My Business tool, you can easily establish your plumbing business on Google. This means that when someone searches for plumbers in your area, they will see your business pop on the right side of the page in a dedicated window, displaying your business name, hours, location, and more.
Having a Google My Business account also allows you to set up a free business site on Google’s servers, which means you have a free place to host your site if you don’t already have a site.
Make sure you use relevant keywords in online content.
Search for an remember relevant keywords for your business. This way, you can use them in your own online content in a bid to be noticed by search engines a little easier. A plumber, for example, might be “plumbing businesses in New York City,” for example.
Getting your site on the top of the results when someone looks for plumbers in your area is a very important part of bringing more business in without having to spend a dime. However, if you don’t think SEO is something you would be skilled at, or just don’t have the time to dedicate to it, count on SEO experts to help get your site to the top of the rankings.